How agentic AI threatens to upend OTAs’ dominance in search
How agentic AI threatens to upend OTAs : For over two decades, if you wanted to book a trip online, your journey almost certainly began with a familiar acronym: OTA. Online Travel Agencies like Booking.com, Expedia, and Kayak have been the undisputed gatekeepers of the digital travel world. They aggregated millions of flight, hotel, and rental car … Read more